Variable placeholders
Insert customer name, order number, tracking link, and promo code once — Boomly fills them on every send so personalisation scales.
Official WhatsApp Business API
Meta Tech PartnerMeta-approved messaging
WhatsApp message templates that ship on time
Create, submit, and reuse approved templates for order updates, promos, and alerts — with variables for name, order ID, and tracking links. One library powers every outbound message.
Trusted by real businesses already growing on Boomly
Explore
Template categories
Utility, marketing, and authentication — each with Meta’s rules baked in.
Utility
Order and account updates
Confirm purchases, share OTPs, and send shipping alerts with utility templates Meta expects for transactional messages.
- Order confirmed & shipped statuses
- Appointment reminders
- Payment and delivery notices
Why templates matter
Stop rewriting the same message
One approved library powers broadcasts, automations, store triggers, and manual sends — variables filled per contact automatically.
Approval workflow
Draft in Boomly, submit to Meta, track review status, and version templates before they go live. Rejected? Fix copy and resubmit from the same screen.
Category-aware drafting
Utility, marketing, and authentication each have different Meta rules — Boomly guides you so utility order updates are not flagged as promos.
Reuse across flows
Same template in broadcasts, drip sequences, WooCommerce triggers, and Shopify ship alerts — one source of truth, zero copy-paste drift.
Team template library
Shared drafts for ops and marketing; lock approved versions so support cannot accidentally edit live production copy.
Delivery analytics
See which templates drive reads and replies in campaign reports — retire weak copy and double down on winners.
By industry
Who relies on templates daily
Any business sending business-initiated WhatsApp outside the 24-hour window needs approved templates — from order updates to festive promos.
Retail & e-commerce
Dispatch, delivery, return, and back-in-stock templates at every fulfilment step — variables for SKU, courier, and ETA.
Banks & fintech
OTP, payment alert, and account notice templates with strict utility categorisation and audit-friendly versioning.
Marketing teams
Campaign templates synced with broadcast schedules, audience tags, and A/B tests across ad sets.
Healthcare & clinics
Appointment reminders, report-ready notices, and follow-up care messages — compliant utility copy that patients actually open.
Ship approved templates faster. Try Boomly free.
Draft utility, marketing, and authentication templates in one library, track Meta review status, and reuse the same copy in broadcasts, flows, and store triggers.
FAQ
Frequently asked questions
A pre-approved message format Meta requires for business-initiated chats outside the 24-hour session window. Templates include fixed copy plus {{variables}} for personalisation.
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