Boomly vs Wati

WhatsApp automation with every channel — not WhatsApp alone.

Wati is one of the earliest WhatsApp Business API platforms in India — shared inbox, broadcasts, chatbots, and CRM connectors for support and marketing teams. Boomly covers the same WhatsApp primitives and adds Instagram, Messenger, Telegram, and YouTube without a second subscription.

Wati's Growth plan starts around ₹2,499/month with a small included agent count; higher tiers add seat fees that scale quickly for growing teams. Boomly Growth starts at ₹999/month with visual flows, broadcasts, and GST-ready Razorpay billing.

Choose Wati if WhatsApp-only is a hard requirement and you already run HubSpot-centric workflows. Choose Boomly when social DMs, WhatsApp campaigns, and AI automation should live in one Indian-first platform.

Wati official site: wati.io

Start free — no credit cardSee Boomly pricing

Feature comparison

Boomly vs Wati, row by row.

Pricing
Platform subscription before Meta conversation fees
Boomly
₹999/mo + GST
WhatsApp from Growth
Wati
₹2,499/mo
3 agents on Growth
Official WhatsApp API
Meta Business Platform — not grey-market senders
Boomly
Wati
Instagram inbox
DMs, comments & story automation in the same product
Boomly
Wati
Unified multi-channel inbox
WhatsApp + Instagram + Messenger + Telegram + YouTube
Boomly
Wati
WhatsApp-first
Visual flow builder
No-code automations with branching & delays
Boomly
Wati
AI chatbot + handover
Train on FAQs, escalate to humans on Pro
Boomly
Wati
Add-on tiers
Bulk WhatsApp campaigns
Template broadcasts with opt-in lists
Boomly
Wati
Drip sequences
Timed follow-ups after opt-in or purchase
Boomly
Wati
Partial
Click-to-WhatsApp ads
Route Meta ad clicks straight into WhatsApp flows
Boomly
Wati
Team inbox & assignment
Shared inbox with tags and routing
Boomly
Wati
Team member seats
How many agents included without extra seat fees
Boomly
5 on Pro · scales on Business
Wati
3–5 included · paid extras
Shopify / WooCommerce
Abandoned cart, order updates, catalog sync
Boomly
Wati
GST invoices (India)
Auto-issued Razorpay invoices with GSTIN
Boomly
Wati
Meta conversation markup
Markup on top of Meta per-conversation rates
Boomly
Pass-through billing
Wati
Plan markup
YouTube & Telegram
Automate beyond WhatsApp-owned channels
Boomly
Wati
Meta Tech Provider
Verified Meta Business Platform partner
Boomly
Wati

Competitor pricing and feature notes are approximate as of 2026 and sourced from public plan pages — verify on Wati's site before buying. Meta WhatsApp conversation charges apply separately on both platforms.

Try Boomly free

1,000 DMs / month on the free plan. Connect your channels in minutes — if Wati fits better, stay there. We'd rather be the right tool than the only one you tried.

Start free — no credit card