Is the Free plan really free forever?

Yes. You get 1,000 DMs every month at no cost — no credit card, no hidden charges. All four trigger types (comment, DM, story reply, story mention) are unlocked, plus image + button DMs.

How is Pro different from Free?

Pro (₹499/mo plus 18% GST, or ₹399/mo billed yearly) lifts the monthly DM cap to unlimited, takes you from 1 to 5 connected channels across Instagram, Facebook & Telegram, removes the "Sent via boomly.chat" tagline from your DMs, and unlocks follow-up DM sequences, ask-for-follow gating, email lead capture, referral payouts, and priority support. Analytics, CSV export and your link-in-bio page are free on every plan.

Is there any limit on how many DMs I can send?

Free is capped at 1,000 DMs a month; once you hit it, sending pauses until your cycle resets or you upgrade. Pro is unlimited monthly, with a per-Instagram-account safety cap of 700 DMs/hour (16,800/day). That ceiling isn't a paywall — Instagram's own limit for replying to comments is 750/hour per account, so we stay just under it and a viral post can never push your account past what Meta allows and get it restricted. Connecting up to 5 channels on Pro scales your total daily volume accordingly.

Can I cancel or downgrade anytime?

Yes. Switch to the Free plan in one click from Settings → Billing. Paid features stay active until the end of your billing period — no questions asked.

How does billing work?

Monthly plans are charged on the same date every month. Annual plans are billed once a year at the discounted rate — Pro is ₹399/mo (₹4,788 total) instead of ₹499/mo, a 20% saving, for a full 12 months. Prices are exclusive of tax; 18% GST is added at checkout and itemised on your tax invoice so GST-registered businesses can claim input tax credit. International customers can pay in USD ($15/mo, or $12/mo billed annually) with no GST. All payments are processed securely via Razorpay (UPI, cards, net banking, wallets, EMI).

Yes — upgrade anytime from Settings → Billing. Upgrades take effect immediately, and your DM allowance resets so you start the new tier with a full quota.

Do you offer GST invoices?

Yes. Every payment generates a GST-compliant invoice automatically with our GSTIN, the base amount, and the 18% GST clearly itemised — ready to file as input tax credit if you're a registered business. Find them all under Settings → Billing → Invoices.

Are you an agency managing multiple creators?

Pro supports up to 5 connected channels (Instagram, Facebook & Telegram) on a single subscription, which covers most boutique agencies and creator collectives. If you're running more than 5 and want a custom volume quote, email hello@boomly.chat and we'll work something out.

Pricing

Simple pricing. No surprises.

Pick a plan that fits your business. Start free, upgrade anytime.

Free

Get started and feel the magic. No credit card required.

$0/month

Create a free account

Works with

1 Accounts
1,000 DMs / month
1,000 CRM contacts
Unlimited automation rules
Comment, DM & story triggers
Unified live chat inbox
Custom labels
Analytics dashboard
CSV export
Link in bio
Digital Product Store — 3% Commission
Online store — 3% commission
Catalog Store — 3% Commission
50 free store login OTPs
AI Product Photos
Referral rewards
Boomly branding on messages
Email support

Creator

For creators & influencers who want unlimited social automation.

$15/month

billed monthly · cancel anytime

Try for Free

Works with

Everything in Free
3 Accounts
Unlimited DMs
Unlimited CRM contacts
Ask-for-follow gating
Email lead capture
Follow-up DM sequences
Delayed follow-up messages
Re-trigger existing posts
Remove Boomly branding
Digital Product Store — 0% Commission
Online store — 0% commission
Catalog Store — 0% Commission
Custom domain connect for Ecommerce store
100 free store login OTPs

Growth

Automate conversations with WhatsApp & AI.

$29/month

billed monthly · cancel anytime

Try for Free

Works with

Conversation charges (India)

Marketing: Rs 0.86/message
Utility: Rs 0.115/message
Authentication: Rs 0.115/message
Service: Unlimited Free

See country conversation charges

Everything in Creator
4 Accounts
Official WhatsApp Business API
Visual flow automation builder
Unlimited WhatsApp broadcasts — Meta rates, 0% markup
WhatsApp voice calls
Send voice note
Campaign scheduler
WhatsApp templates
Opt-in / opt-out management
Quick replies for live chat
Advanced analytics
Google Sheets integration
Export all reports
300 free store login OTPs
1 team member
Priority support

Pro

Business

Enterprise automation with unlimited scalability.

Let's talk

Tailored solutions to fit your needs

Book a demo

Everything in Pro

Multiple accounts per channel, incl. WhatsApp
Multiple client organizations
Multiple ecommerce stores
15 team members
Full API access
Webhooks
Custom integrations
Priority feature requests
Custom onboarding
SLA
Dedicated account manager
Priority 24×7 support

Billed in USD. WhatsApp conversation charges are billed by Meta directly on your own WhatsApp Business account — Boomly adds 0% markup.

AI credits

Pay only for the replies your AI sends.

AI credits are sold separately — no plan includes them. One balance pays for AI replies and AI product photos. Credits never expire, and every top-up adds to your balance.

Starter

4,000 credits

About 4,000 AI replies or 440 product photos. Try AI replies, flows and product photos.

Get started

Best value

Growth

17,000 credits

$24

About 17,000 AI replies or 1,800 product photos. Best value for a busy inbox and a growing catalogue.

Get started

Scale

45,000 credits

$59

About 45,000 AI replies or 5,000 product photos. For high-volume campaigns and big photo shoots.

Get started

Business

95,000 credits

$119

About 95,000 AI replies or 10,500 product photos. The lowest price per credit.

Get started

A typical AI reply uses 1 credit; a product photo uses more, depending on the model. Flows, broadcasts and automation rules without AI never use credits.

Message types

4 types of WhatsApp messages.

WhatsApp charges differently depending on who starts the conversation and what it is about.

Marketing

Rs 0.86/message

Promotional messages, offers, and campaigns you send to customers to drive sales and revenue.

Examples

Festival sale offer
New product launch
Limited time deal

Utility

Rs 0.115/message

Transactional updates triggered by a customer action such as a purchase or booking.

Examples

Order confirmation
Shipping update
Payment receipt

Authentication

Rs 0.115/message

One-time passwords and verification codes used to confirm a user's identity securely.

Examples

Login OTP
2FA code
Password reset

Service

Free for 24 hours

When a customer messages you first, you get 24 hours to reply unlimited times for free. After that, only approved template messages can be sent and those are chargeable.

Examples

Support query
Order enquiry
Live chat

Compare every feature.

Only features Boomly actually delivers today. No vapourware.

Feature	Free	Creator	Growth	Pro	Business
Pricing	$0	$15	$29	$49	Let's talk
DMs per month	1,000	Unlimited	Unlimited	Unlimited	Unlimited
Connected accounts	1	3	4	5	Multiple
Contacts (CRM)	1,000	Unlimited	Unlimited	Unlimited	Unlimited
Team members	—	—	1	5	15
Organizations (client workspaces)	1	1	1	1	Multiple
Ecommerce stores	1	1	1	1	Multiple
Active automation rules	Unlimited	Unlimited	Unlimited	Unlimited	Unlimited
Instagram
Facebook Messenger
Telegram
WhatsApp Business API
YouTube comments
WhatsApp numbers	—	—	1	1	Multiple
Comment keyword → DM
DM keyword auto-reply
Story reply automation
Story mention automation
Live broadcast comment automation
Meta Lead Ads → WhatsApp
Flow automation (visual builder)
Lead pipeline (kanban)
Image + CTA buttons in messages
Ask-for-follow gating
Email lead capture in DMs
Delayed follow-up messages
Follow-up DM sequences
Re-trigger existing posts
Conversational AI
AI human handover
AI knowledge base
AI sales & support agents
AI credits (AI replies & product photos)	Top-up	Top-up	Top-up	Top-up	Top-up
WhatsApp bulk broadcast
WhatsApp templates
WhatsApp voice calls
Send voice note
Opt-in / opt-out management
WhatsApp Flows & forms
Campaign scheduler
Drip campaigns
Analytics dashboard
CSV export (analytics + contacts)
Advanced analytics (flow, campaign & template insights)
Export all reports
Unified live chat inbox
Custom labels
Quick replies (canned messages)
Referral rewards
Google Sheets integration
API access
Webhooks
Custom integrations
Digital product store
Product catalog (bulk prices & minimum order)
Custom domain for ecommerce store & catalog
Boomly commission per sale (store & catalog)	3%	0%	0%	0%	0%
Free store login OTPs	50	100	300	500	1,000
Razorpay payment gateway fee	2% + GST	2% + GST	2% + GST	2% + GST	2% + GST
Link in bio page
"Sent via boomly.chat" tagline in DMs	Shows	Removed	Removed	Removed	Removed
Email support
Priority support
WhatsApp + call support
Early access to new features
Priority feature requests
Custom onboarding
SLA
Dedicated account manager
Priority 24×7 support

FAQ

Quick answers.

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